The Alliance Advantage
Experience unparalleled support with our exclusive program.
With Alliance, you don’t just get a supplier—you gain a trusted partner committed to your business success in an ever-changing retail landscape.
Tools for Success
- Online tire store: consumer-facing fully transactional platform to generate sales online, integrated with the dealer’s website.
- Dynamic Retail Selling Guide: online portal for dealers to order their tires and view inventory as well as promotions in real time.
- 360-degree digital tire experience display: enhanced customer experience at point of sale
Support
- Program management: dedicated management team for a smooth experience on all levels
- Sales support: field team of dedicated Retail Development Managers (RDM)
- Training: product and sales training
- Distribution logistics: national presence, tire storage program, just-in-time delivery
- Road hazard and price warranty: seamless processing of claims on behalf of dealers
Marketing
- Market intelligence: strategic pricing, customer insights, optimal tire recommendations
- Dedicated marketing: drive-to-dealership, dedicated co-branding specialists, conversion-driven initiatives
- Sales training: increase cross-selling opportunities, around the wheel revenue and customer satisfaction.